Author Archive for Yanique Shaw


HAPP0 -What’s Next?

HAPPO - What's Next?

Help me fill in the blank! I hope whats next for me is a fabulous entry-level job in PR, marketing, fashion or just something fabulous.

Huge thanks to Valerie Simon and Arik Hanson for producing this great opportunity for us.


Hurricane H+M

It’ still January, and H&M is trying to make up for the bad press that has occurred already this year. I think we can all say that 2010 just isn’t the year for the Swedish international retail company, at least the first month isn’t.

The storm first brew January 6th when The New York Times broke the story of H&M stores damaging and throwing out perfectly wearable merchandise. This caused a social media outrage, and of course H&M was in the top ten twitter trend worldwide. A spokesperson claims that the company will never destroy clothing again.  They have clearly learned their lesson.

Then the real hurricane came, the devastation in Haiti, it prompted H&M to make a very public $100,000 donation. I would like to think they did this out of the kindness of their heart… One other initiative they gave to the relief efforts in Haiti was by matching their customers donation. Touche, H&M.  It seems you have won back the hearts of your consumers and avid followers, but then…

If you are an H&M customer like myself, you have noticed their organic selection. Although marked higher price wise,  its because “eco-friendly.” Not the case, its called Organic Cotton Fraud. H&M had no idea, along with other clothing stores. The organic cotton was contaminated with genetically modified material. -Keeping track? Thats strike 2!

Strike 3, H&M settles a lawsuit, guilty of selling products that contained lead, above the legal limit. They have settled for $35,000 along with retailer NY&Company who were also charged. A spokes woman for H&M responded to saying “We entered into this agreement to be responsible,” H&M spokeswoman Nicole Christie. The claims only covers merchandise sold in the US. This will not affect the company in long-run.

Although H&M has been through a load of bad press and awful feedback from consumers on social media, they have managed to revamp their website. In the past H&M  would only place selected items online, now they feature their entire line! I think this is a great improvement for H&M, I couldn’t get enough of looking the new collection. Kuddos to them. Lets hope its only good news from now on.


Is PR Becoming Too Overexposed?

Kelly Cutrone

Kelly Cutrone the owner of People’s Revolution the fashion PR powerhouse is taking her private life public. Cutrone is premiering her own reality show on BravoTV February 1st.

I must confess, I first heard of Kelly Cutrone from reality TV. She was on MTV’s “True Life: I’m Going to Fashion Week,” back in 2007. She had me at hello… I was amazed by her confidence and inspired by her power. Then came “The Hills” and “The City,” which I solely watched to get a glimpse in the life of the PR mastermind.

I’ve discovered that as much as I want to see more of the industry I am aspiring to be in, the more I don’t want to.

I will most definetly watch her show, I just dont think she should put this business on display. As for Kelly’s field in PR, fashion shows, campaigns and launches are extremely hectic. Im sure were not going to be seeing the happier side of her on display. With that said, I think the show may give fashion PR a bad rep because were most likely going to see the sleep deprived, pressure ridden professionals that build the fabulous field of fashion PR.

Plus, her book titled “If You Have to Cry, Go Outside.”  Pretty much explains her no bull mentality. Don’t get me wrong I’m looking forward to reading it, but also prepared to cringe.

What do you think of Kelly Cutrone putting the fashion PR business on display?



I know your wondering, whats with the plane? Well, why not.

One thing I’ve figured out about myself is that I love to travel. When I just get away I feel like another person. Don’t get me wrong I don’t always go away on vacation, I’ve had one “business trip.”

I come back renewed, and rejuvenated, just because I was away. So I guess the plane is here to signify that I am open to new things and according to Jasmine -My career is about to take off! LOL!


Hey you!

Welcome to my blog. This blog is about me and my life living in the world of PR. I am set to graduate in May 2010, and I can’t wait to follow my bliss.

Expect posts to be about PR, fashion and life.

Feel free to comment, but keep it clean.


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